justONE appoints former VICE NZ’s Clare McCracken to the role of senior account director

Leading 1-1 and digital specialist agency, justONE, have strengthened its senior client service offering with the appointment of Clare McCracken in the role of senior account director.

McCracken brings over 14 years’ experience in marketing communications with a real focus on digital, having led key accounts across a range of categories including: Telecom/Spark, Tourism New Zealand, ANZ, ASB, Precision Seafood Harvesting, Lion Breweries and VICE Australia New Zealand – to name a few.

Prior to joining justONE, McCracken had worked in a senior role at TBWA, DDB and Contagion.

Says Ben Goodale, managing director of justONE is thrilled with the new appointment saying Clare’s strong digital experience complements justONE’s offering as data, CRM and loyalty experts.

Says Goodale: “We’ve had the good fortune of working with Clare previously when she contracted with us a few years ago, and we were thrilled we were able to offer her a role here now, as I’ve long wanted to bring Clare into justONE. Attracting talent of the calibre of Clare is very exciting, especially as we continue to frame the business around the evolving needs of data driven marketing.”

Says Amy Watson, managing partner, justONE: “Clare brings a wealth of both management and strategic experience to the role, which is really exciting for us as an agency.”

Says McCracken: “I love a new challenge and working with people who see things differently. To me, success is being able to bring a variety of expertise together to generate the best results for clients; this makes justONE the perfect team to be a part of, as they build a formidable digital offering. I’m hugely excited about what’s in the pipeline.”