MoleMap appoints J. Walter Thompson as creative agency following a competitive pitch

J. Walter Thompson New Zealand has been named agency of record by MoleMap, the country’s leading skin cancer detection specialist, after a competitive pitch.

J. Walter Thompson partnered with Mindshare, which will handle the media business for the account.

Says Simon Lendrum (left), managing director of J. Walter Thompson New Zealand: “New Zealand has unacceptable levels of death through melanoma. Our unique place in the world comes with particularly high levels of skin cancer, and we’re delighted to be able to support MoleMap in providing early detection for New Zealanders. We know that early detection is key to survival rates for Melanoma, and we’re looking forward to encouraging more people to seek MoleMap’s unparalleled detection programme.”

MoleMap was established in 1997 by a team of dermatologists who recognised that melanomas were being missed in routine skin checks, as doctors did not always have the technology or skills to recognise melanomas, particularly at the early stage.  MoleMap has since diagnosed over 250,000 patients and assessed over 5 million moles through 50 clinics across New Zealand, Australia and the US. The company has 40 clinics across New Zealand.

MoleMap Dermatologists formed a team of scientists, engineers, software developers and highly skilled melanographers  to pioneer a thorough program that detects melanoma earlier, when it is most treatable.

Says Sarah Nathan, general manager for MoleMap New Zealand: “We’re very much looking forward to working with J. Walter Thompson and Mindshare to encourage more New Zealanders to visit MoleMap. We were impressed with their thinking and creative solution and are looking forward to our collaboration ensuring the good health of Kiwi skin in the years ahead.”