Auckland Council Group appoints Ogilvy Media for Auckland Transport Special Events

As previously released earlier in the year, three agency partners were appointed to a panel of creative and media providers for the Auckland Council Group.  All projects with a budget over $200,000 are required to be available for pitch.

A media only pitch occurred late August for Auckland Transport’s Special Event media activity.  This encompasses communication around public transport options for events such as large sporting games, music concerts and family events like Christmas in the Park. Post the pitch process, Ogilvy Media was awarded the account.

Head of media Rachel Anderson-Cormack (right) says the work is already underway and the agency is really enjoying working with the Auckland Transport team to optimise their media presence in market.

Says Anderson-Cormack: “We took a two-fold approach to this brief, firstly we grounded our response in consumer insight that highlighted areas to improve connections.  Secondly, we delivered more value through a partnership model.  We’ve been doing a lot of work internally to ensure we have a best in market media team and this is recognition that it’s paying off.”