Auckland Zoo draws inspiration from Dr Seuss for ‘Spots + Stripes’ campaign via Rainger & Rolfe

Auckland Zoo has launched a new campaign for its September School Holidays programme via Rainger & Rolfe.

The campaign is inspired by Dr Seuss.

Says Phil McGowan, head of visitor experiences at Auckland Zoo: “Our September School Holidays programme was inspired by people’s fascination with our animals and the way they appear.

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“Kids are especially intrigued by animal markings and we are often asked why some have spots while others have stripes? Which of course is all about protection in the wild and adaptation to their environment. But there’s a lot more to it than that.

“Schools want us to help them advance knowledge and learnings – of individual animals, their behaviours, their personalities and their origins. Our spots and stripes programme talks to exactly that”.

Says Ant Rainger, managing partner, Rainger & Rolfe: “Creatively the task was to bring it to life. Inspired by Dr Seuss we developed a bold, beautiful and poetic expression of spots and stripes. With great humour throughout of course – which is really important when talking to kids. And yes, the feedback has been fantastic.”

The Auckland Zoo Spots and Stripes September School Holidays activity will run until October 15th.

Client: Auckland Zoo

Lauren Proud