M&M’s crams ghosts into its candy ahead of the Halloween season in new work via Colenso BBDO

On Friday 13th, M&M’S NZ started pre-haunting boxes of M&M’S in preparation for the Halloween season part of a new campaign created by Colenso BBDO.

The haunting procedure uses time-proven techniques to cram as many ghosts into the candy as possible, and the entire thing is airing as the world’s longest ever live broadcast event.

The haunting is taking place in NZ’s #1 haunted location over 13 days, and the boxes will be available for purchase at hauntedmms.co.nz in three levels of Hauntedness (Lightly Haunted, Mediumly Spooky, and Extra Super Creepy), depending on where they are placed in the mansion.

Paranormal consultant, and general ghost pest, Mark Wallbank is overseeing proceedings to ensure the candy leaves the house with as many ghosts, ghouls, and poltergeists in it as possible.

Haunted M&M’S – Your favourite candy, now with ghosts in it.