TSB Bank launches ‘Life changes. We’ll be there’ brand campaign via Special Group and FINCH

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tsb.jpgTSB has launched a major brand refresh with ‘Changes’ a 90 second cinema spot and 60 second TVC directed by Derin Seale of FINCH and created by Special Group.

Says Kevin Murphy, chief executive officer, TSB: “We recognise that life changes and we want to show that no matter what our customers are going through, we’re there to listen, understand and work with them to achieve the best outcome.”

Says Angus Hennah, creative director, Special Group: “Although the spot marks a change in tone for TSB, it reinforces the bank’s long-held value of placing the customer at the centre of everything they do. Not everything is straight forward in the real world. Our lives go through many twists and turns but TSB commits to its customers that it will be there to support and assist with these life changes whatever they may be.”   

Says Seale: “It had to feel warm, a bit like walking though some important memories over 20 years.  We had to relate to the family like we knew them.  I think Special’s idea of cutting the story to Mahuia’s version of the David Bowie track was perfect because our track is new, like a stranger, but also familiar to us from years ago.”

Title: Changes

Client: TSB

General Manager Marketing: Brent Woodhead

Head of Brand and Communications: Belinda Pool

Senior Brand & Communications Specialist: Bethany Campbell

Agency: Special Group

Executive Creative Director: Tony Bradbourne

Creative Director: Angus Hennah, Arnya Karaitiana

Creatives: Angus Hennah, Arnya Karaitiana

Group Business Director: Sandra Daniel

Senior Account Manager: David Stokes

TV Producer: Amanda Kabel

Production Company: Finch

Director: Derin Seale

Executive Producer: Karen Bryson

Producer: Jimena Murray

DOP: Ginny Loane

Production Designer: Neville Stevenson

Editor: Drew Thompson

Colourist: Dave Gibson

Music: Franklin Road

Original Artist: David Bowie

Composer: Mahuia Bridgman-Cooper

Sound Engineer: Shane Taipari

Vocals: Ash Wallace