42BELOW launches world’s first eco-draft stopper made from real moustaches via Colenso BBDO

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image001.jpgThis mo season vodka brand 42Below is set to launch the world’s first eco-draft stopper made from real moustaches to help save the world. The concept was created for the Australian market only via Colenso BBDO, New Zealand.

42Below will create the doorstache as a way of reducing mo waste and stopping drafts at the same time, potentially reducing people’s power bill at home.

42Below Mo Harvest Parties will happen across Australia this December, where teams of professional barbers will shave moustaches, and professional grandmas will knit Doorstaches from them before their eyes.

 

Those who contribute to the Doorstache will be rewarded with a 42Below cocktail.

42Below Mo Havest Parties will be held at the following venues:

  • Deathproof, Brisbane: Friday, December 1st
  • The Zoo, Brisbane: Friday, December 1st
  • Aloha Bar, Broadbeach: Sunday, December 3rd
  • Nightjar, Burleigh Head: Sunday, December 3rd
  • The Pier, Cairns: Sunday, December 3rd
  • Ramblin Rascal Tavern, Sydney: Monday, December 4th

Colenso BBDO, Auckland NZ

Chief Creative Officer: Levi Slavin

Creative Director: Dave Brady

Senior Writer: Matt Williams

Senior Art Director: Freddie Coltart 

TV Producer: Catie McDonald

Editor: Craig Murray

Group Business Director: Ahmad Salim

Business Director: James Cummins

Account Manager: Ashlee Harris