Apex Insurance launches new 'Whalers are Watching' TVC/social video via Kit Lawrence

Screen Shot 2017-11-10 at 11.04.15 am.jpgAuckland's Apex Insurance has launched a new TVC/social video called 'Whalers are Watching' created by freelance creative director Kit Lawrence (formally of Y brand).

The video was created for Apex Insurance's cyber risk brokers to share on LinkedIn as Whaling is being targeted at senior figures in New Zealand industry and is costing NZ businesses hundreds of thousands of dollars in (mostly unpublicised) ransoms to hackers, as well as massive data disruption and loss of income.

Client: Apex Insurance
MD: James McGhie
Creative direction, copywriting: Kit Lawrence
Production: Kit Lawrence Work

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