Bestads Six of the Best reviewed by Joakim Borgström, executive CD, BBH Singapore

JAB 100x100 (1).jpegEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Joakim Borgström, executive creative director at BBH Singapore.

Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004. READ MORE...

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