Bestads Six of the Best reviewed by Nils Andersson, regional creative president, TBWA

NAcropped.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nils Andersson, regional creative president, TBWA\Asia.

Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long. And 'content' means it should have engaging content, right?

BEST TV
Winner: Waitrose. Snowed in. Speaking of Christmas, first up, a beautiful festive piece from Waitrose. Not easy to pull off something distinctive with all the competition out there at this time of year, but this was simple and well told. Made me feel all Christmassy. Somehow, the black and white helped. READ MORE...

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