Facebook launches new tools + initiatives to help creators manage their presence on Facebook

Screen Shot 2017-11-17 at 8.43.34 am.jpgToday Facebook is announcing two initiatives for creators and creatives. The first is an app that helps creators manage their presence on Facebook and the second is a central destination where creators can get the resources they need to improve and grow.
On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.
The first of these tools is The Facebook Creator App which is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook -- all from their pocket. These new features includes: 
Live Creative Kit: Access exclusive tools that make it easy to create live broadcasts with a personalised and fun feel. Creators can add intros as openers to their live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphic frames to create a consistent brand.

Community Tab: Connect with fans and collaborators with a unified inbox, which centralises comments from Facebook and Instagram, and messages from Messenger.

Camera & Stories: Use fun camera effects and frames and easily crosspost content to other platforms. Creators can also access Facebook Stories to engage with their fans.

Insights: Easily access metrics to inform content creation, including analytics about your Page, videos and fans.
Additional, Facebook has also launched a new website for creators called Facebook for Creators. If you're a creator, with Facebook for Creators you can:
  • Learn skills and techniques to make your content shine
  • Find answers to common creator-specific questions
  • Join the community to be considered for early access to new features and tools

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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