FCB NZ launches new agency brand Jolt to service new client Audi New Zealand

Jolt has been appointed as Audi New Zealand’s creative agency, with effect from 1 January 2018.

FCB New Zealand has created Jolt as a second agency brand that utilises the wider services of the FCB Group, and services the unique needs of Audi.

The Jolt team will be working closely with FCB Media, through its existing media relationship with Audi, via European Motor Distributors.

Says Dan Martin, CEO of FCB: “The Audi team have great ambitions for their brand going forward, so it’s hugely exciting to partner with them on the next stage of this iconic brand’s journey. We look forward to unleashing the strategic and creative power of Jolt on behalf of Audi.”

Says Robert Barlow, head of Mmarketing at Audi: “We conducted a review to ensure that we had the right partner going into 2018 and beyond. Jolt came through that process, demonstrating clear strategic thinking, an innovative response to our brief and a great understanding of the crucial elements that represent the Audi brand. We have several exciting developments on the horizon and we’re pleased to be working with a team who brings unique energy and thinking to our marketing approach.”

Jolt will be working with the incumbent BCG2 who have held the account for 11 years, to transition the business ahead of the official start date in January.