Friendship House appoints RUN as creative agency following a four-way competitive pitch

Creative agency RUN has won the Friendship House business in a pitch against 3 other agencies.

A charity that has existed for 41 years, Friendship House works to keep women and children safe in South Auckland, offering a range of community services and programmes. Over 500,000 people come through their doors each year, making it one of the largest providers of its kind by volume in New Zealand.

Says Laura Cibilich, director, RUN: “Friendship House is doing such amazing work in the community but very few people know what the organisation does  – we’re hoping to change all that. We need to reach the right people, those in need and those who can help support the charity.”

Says Neil Denney, CEO, Friendship House: “The combination of RUN’s creative ideas and strategy, along with their friendly, down-to-earth approach really resonated with us. The aim of acquiring an agency to promote us, was to help make a difference in the community and to widen the scope for more potential funding opportunities.”

Initially brought on to work on brand strategy, the long-term plan is for RUN to work on a new visual identity, collateral and creative campaigns.

Says Raymond McKay, CD, RUN: “We’re excited to be working with Friendship House to help them carry out the important job of helping families in New Zealand.”

The win comes in a big year for RUN, who recently completed a large project for the Food and Agriculture Organization of the United Nations and are currently working on a campaign for the 2degrees employment brand.