Keep New Zealand Beautiful appoints FCB New Zealand to handle creative, media + PR business

litterman-trans-blacktm (1).jpgFCB New Zealand has been awarded the creative, media and PR business for Keep New Zealand Beautiful, effective immediately.

The incorporated society, whose mission is to keep Kiwi communities clean, safe and beautiful, has given the agency its first brief; a national integrated campaign which will focus on keeping New Zealand beautiful for locals and tourists by reducing litter.
This will be the first major above-the-line campaign for the organisation since its 'Do the Right Thing' and 'Be A Tidy Kiwi' campaigns, which ran in the 1980s and 1990s.

Says Dan Martin, CEO of FCB New Zealand: "Our proven expertise in social change and Keep New Zealand Beautiful's goal of changing Kiwis' behaviour around littering make this a natural partnership.

"We're excited to be working on a brief that's fundamentally important to protecting New Zealand's beautiful landscape."

Says Heather Saunderson, CEO of Keep New Zealand Beautiful: "We are very excited about the appointment of FCB. Their experience and expertise in behaviour change is exactly what is needed to help us move towards a better New Zealand."

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