KiwiPlates says 'own it' in newly launched creative campaign via Saatchi & Saatchi NZ

Screen Shot 2017-11-15 at 10.41.20 am.jpgKiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they're into and "own it" with a personalised plate.

The campaign will run across TV, digital and social and includes a new-look website and logo - also designed by Saatchi & Saatchi.

VIEW THE 30" SPOT
VIEW THE BLOSSOMS AND LEGENDS SPOT
VIEW THE BARBIE GIRL AND SIC DAY SPOT
Screen Shot 2017-11-15 at 10.42.14 am.jpgSays Mark Wilson, general manager of KiwiPlates: "New Zealanders are an eccentric bunch, but we play it pretty close to our chest. Every one of us leads different and interesting lives and has a different story to tell.  Personalised plates allow you express whatever you're into whether it's a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign."

Says Toby Talbot, CCO, Saatchi & Saatchi: "We found that for every person who had their initials, their make of car or their nickname on a personalised plate, there were just as many with a plate that told a story, an in-joke, a passion. This idea is about challenging Kiwis to get out there and 'own it'. Immoratlise their own story and their own personality through their very own plate. 

Saatchi & Saatchi was appointed by KiwiPlates in March this year.

Client: KiwiPlates
General Manager - Mark Wilson
Marketing Manager - Karl Plank
Digital Marketing Executive - Amanda Akabane Marques 
Marketing Coordinator - Christie McPherson

Creative Agency: Saatchi & Saatchi
Production Company: Thick as Thieves
Director: THUNDERLIPS
Audio: Franklin Road
Music: Reuben Winter
 Media: Zenith

6 Comments

Boom said:

Nice one!

Who's is it? said:

Special K 'Own it' too.

The Judge said:

A company gives a piece of business to a sibling company run by the sibling of the client marketing manager using a creative technique that won a couple of awards at Cannes a little while ago. Love it.

Ellie said:

Sic one Swallace & Jordan

Looks amazing said:

But does the technique trump the idea here?

Its said:

Ballin'

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