KiwiPlates says ‘own it’ in newly launched creative campaign via Saatchi & Saatchi NZ

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Screen Shot 2017-11-15 at 10.41.20 am.jpgKiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they’re into and “own it” with a personalised plate.

The campaign will run across TV, digital and social and includes a new-look website and logo – also designed by Saatchi & Saatchi.

Screen Shot 2017-11-15 at 10.42.14 am.jpgSays Mark Wilson, general manager of KiwiPlates: “New Zealanders are an eccentric bunch, but we play it pretty close to our chest. Every one of us leads different and interesting lives and has a different story to tell.  Personalised plates allow you express whatever you’re into whether it’s a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign.”

Says Toby Talbot, CCO, Saatchi & Saatchi: “We found that for every person who had their initials, their make of car or their nickname on a personalised plate, there were just as many with a plate that told a story, an in-joke, a passion. This idea is about challenging Kiwis to get out there and ‘own it’. Immoratlise their own story and their own personality through their very own plate. 

Saatchi & Saatchi was appointed by KiwiPlates in March this year.

Client: KiwiPlates

General Manager – Mark Wilson

Marketing Manager – Karl Plank

Digital Marketing Executive – Amanda Akabane Marques 

Marketing Coordinator – Christie McPherson

Creative Agency: Saatchi & Saatchi

Production Company: Thick as Thieves

Director: THUNDERLIPS

Audio: Franklin Road

Music: Reuben Winter

 Media: Zenith