New Zealand Police launches most entertaining police recruitment video yet via Ogilvy NZ

Zion_hero_1.jpgNew Zealand Police need to attract hundreds of new recruits - a diverse range who can form a team that represents and understands all communities of New Zealand. So, Ogilvy and the NZ Police have teamed up to make this fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you're trying to talk to everyone? You don't.

That's why this recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police.

WillieDancer Hero_2.jpgSays Bush: "New Zealand Police are striving to increase our overall staff numbers over next three years to meet our objective of being the safest country, and to deliver on the Government's signalled staffing increase."

Says Karen Jones, deputy chief executive public affairs: "We want to attract people who bring their own skill set, like problem solving and working in a team, and who are fit, or prepared to get fit. Most importantly we want people who care about making our communities safe.

Tyre Girl_hero 3.jpg"There are more than 30 different career paths within New Zealand Police and we will invest time in training these people to ensure they have the skills to handle any situation."

Says Lisa Fedyszyn, group creative director, Ogilvy NZ: "It was an extremely fun, yet at the same time, challenging project to bring to life. There were many important puzzle pieces we kept moving around to guarantee we delivered the right message with the right tone."

Says Regan Grafton, executive creative director, Ogilvy NZ: "We believe this video celebrates the kind of recruits New Zealand Police want on their team - ones who bring their own unique and diverse qualities, skills and quirks to the job."

The three minute video directed by Damien Shatford from The Sweet Shop, has been released on the New Zealand Police Facebook page, and recruitment site, with different durations rolling out in coming weeks over other media.

Agency: Ogilvy & Mather, New Zealand
Client: New Zealand Police.
Deputy Chief Executive: Karen Jones
Strategic Communications Manager: Jane Archibald
Senior Marketing Advisor: Helen Flannery
Media Support: Garry Boles
Executive Creative Director: Regan Grafton
Group Creative Director: Lisa Fedyszyn
Group Creative Director: Jonathan McMahon
Art Director: Sam Henderson
Copywriter: Kent Briggs
Design Director: Danny Carlsen
Design Producer: Dave Preece
Head of Operations: Siobhan Burke
Agency Film Producer: Steen Beech
Executive Director: Wendy Schrijvers
Account Director: Christina Opferkuch
Planning Director: Ben Fielding
Group Media Director: Denelle Joyce
Digital Media Manager: Nick Pickering
Media Manager: Stephen May
Production Company: The Sweet Shop
Director: Damien Shatford
Executive Producer: Ben Dailey
Managing Director: Fiona King
DOP: Andrew Stroud
DA: Alistair MacDonald
Senior Editor: Ben Marshall
Head of Post Production: Martin Spencer
Colourist: Dave Gibson
Sound: Liquid Studios
Executive Producer: Tamara O'Neill
Head Composer: Peter van der Fluit
Senior Sound Engineer: Craig Matuschka


The Judge said:

I like it. Well done Ogilvy and the creative team behind it (and the client).

Vegas said:

Me too. Made me laugh. Nice work team.

coko said:

nice one :)

Matt Hayward said:


Just so awkward said:

It's trying so hard, it pains me.

HJ said:

Stupid and embarrassing.

Air NZ said:

Can we have our lame video back?

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