Noel returns to make Kiwi Christmas lovable in New World's latest TVC via 99 + Colenso BBDO

Screen Shot 2017-11-17 at 11.59.07 am.jpgFollowing on from what's now become a time-honoured Kiwi Christmas tradition, New World's iconic character Noel returns to Kiwi screens once again this summer in the latest campaign via 99 and Colenso BBDO.

This new 60" TVC is the third instalment in what has unquestionably become New Zealand's favourite Christmas campaign over the years. And the scope for this spot is more ambitious than ever.

This time round, the supermarket explores what might happen if New Zealand, and the world, finally discovered the truth behind their best kept secret. (Or worst kept, depending on how you look at it...)

In particular the irreverent ad imagines the global frenzy that would ensue if Santa really was discovered in New Zealand, and delights in poking fun at a few of the silly season's sacred cows. As a result, it's sure to get plenty of people talking.

Says Craig Whitehead, chief creative officer, 99: "This is definitely not your standard run-of-the-mill Christmas campaign, no bells or fairy dust here. It's a mad cap journey that explores Noel's deepest darkest fears about being 'uncovered'. And I have to say this one was just as much fun to make as it is to watch."

As ever, New World wanted an entertaining piece of work first and foremost, but also wanted to illustrate that little extra magic they provide at Christmas time.

Says Stephanie Pyne, retail manager, New World: "At every New World around the country, you're always going to find a great range, delicious fresh food and super committed service, and we believe the charm and fun of the Noel character is a really special and unique way to bring this to life," New World Retail Manager says. "He's clearly captured Kiwi's imagination in the past, and we're sure this next chapter will do that again."

Says Paul Manning, managing director, 99: "It's been great to build on this much-loved campaign. And I must say, full credit to Steve, Steph and the Foodstuffs team for backing such an adventurous script."

The eight-week campaign runs until Christmas on TV and digital channels.

Agency: 99
Chief Creative Officer: Craig Whitehead
Creative Director: Chris Long
Business Director: Katherine Sliper
Head of Content Production: Therese Bielawa
Agency: Colenso BBDO, NZ
Executive Creative Director Steve Cochran

Client: Foodstuffs New Zealand (New World)
Group General Manager Marketing: Steve Bayliss
Head of Retail Marketing: Stephanie Pyne
Brand & Sponsorship Manager: Jen Mariu


Elf and Safety said:

Nice enough, reminds me of that three little pigs ad for the guardian a few years back.

Jamie said:

Was it produced in house?

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