Adshel offers advertisers the opportunity to own the OOH journey with Adshel Live Day Buying

Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s mass reaching digital roadside network of 223 screens by the day.

The launch follows the completion of Adshel Live’s third national network expansion, with 223 digital screens across Auckland, Wellington, Christchurch and Hamilton, making it New Zealand’s broadest reaching and most scalable digital roadside network.

With the introduction of Adshel Day Buying, advertisers can effectively communicate time sensitive messaging, including announcements, events or topical occasions, reaching a large-scale audience within a short period, via the scale and coverage of the network.

Adshel Live provides the added benefit of proximity to a large number of points of interest, including 119 screens within 500m of supermarkets, offering advertisers the opportunity to own the path to purchase for a day.

Says Rick Goodwin, digital and technology sales manager, Adshel: “Agencies have done a fantastic job of selling in the ‘Relevance at Scale’ proposition of Adshel Live- with more than 70% of campaigns in 2017 tapping into the creative flexibility the digital product offers. Now, the city and suburban spread of our network, plus the flexibility that Day Buying brings, opens our medium up to tactical, short-term campaigns that OOH media has previously been unable to deliver at scale.”

Adshel will offer Day Buying on all 13 of its Adshel Live national and city packs, with the jewel in the crown being The Daily Domination pack, allowing advertisers to own all 223 screens across the four main metros for a day, delivering almost 3.5 million contacts (DTVs) per day.

Says Ben Gibbs, sales and marketing director, Adshel: “The launch of Day Buying on Adshel Live enables us to play a new role on our clients’ channel plan and open up conversations with new advertisers who haven’t previously considered OOH media as a tactical medium. We’re really excited about the opportunities that will arise in sectors like retail and travel, and we’ll continue to bring more flexibility and innovation to our digital offering in 2018.”