Bugs take over Auckland to promote Bug Lab exhibition at Auckland Zoo via Rainger & Rolfe

Rainger & Rolfe has launched a new campaign to promote Bug Lab’s launch at Auckland Zoo.

Coming to Auckland Zoo on 20 December, Bug Lab is a spectacular, immersive and interactive experience that almost defies description. This striking exhibition originally wowed crowds at Te Papa before travelling to Melbourne Museum. Now it is about to open its doors at Auckland Zoo.

Featuring larger than life 3D bug models within four magical chambers, visitors get to see and be part of the world the bugs built. Every bug has a secret and the visitor’s challenge is to discover that secret.

Says Jooles Clements, head of marketing and communications at Auckland Zoo: “We wanted to do something around the city that would reflect the scale and impact of the bugs in the exhibition and complement the amazing campaign material Te Papa and Weta had already created. When Rainger & Rolfe proposed that the bugs could ‘take over the city’ we knew it would be great.

“Everyone has worked tirelessly to develop a stunning series of activations that highlight each of the unique qualities that make our bugs special. One is a giant (9×9 metre) glow-in-the-dark spider web at Silo Park. In addition we have further bug activations popping up all over Auckland.”

Bug Lab at Auckland Zoo will operate between 20 December and mid-2018.

Auckland Zoo

InMotion