Fletcher Steel appoints Republik as agency for Dimond and Calder Stewart Roofing brands

Fletcher Steel.jpgFletcher Steel has appointed Freemans Bay indie, Republik to manage its brand strategy and creative communications for its Dimond and Calder Stewart Roofing brands, effective immediately.

Says Neil Watson, head of marketing, Fletcher Steel: "We invited a group of agencies to present strategy and conceptual thinking around the development of a story that will underpin these two brands. This will form the foundation for all future marketing and business communications. We've a lot going on within the organisation at present and this work is critical to ensuring that all aspects of our roofing businesses are aligned going forward - we want a fresh approach to the marketing and promotion of our roofing brands to key audience groups.
"Throughout the process Republik impressed. Their strategic approach blew us away and we're looking forward to working with them to bring it all to life."

Says Craig Abbott, director, Republik: "We are stoked. It was a great process to be part of and we can't wait to get started. We're really excited by the opportunity to be partnering one of New Zealand's most iconic business brands.

"It's another great appointment for us and it continues the positive momentum we've been enjoying for some time now. It's a really nice way to close off a full-on year."

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