It’s been a good year for… BBDO Worldwide
LBB’s Laura Swinton speaks to David Lubars and looks back on 2017, which was a strong year for the network
As a network, BBDO are never far from the top of the creative rankings and in that respect 2017 has been pretty much business as usual. Top in The Gunn Report for the 11th year in a row, Network of the Year at the Clios for the second year in a row, Network of the Year at Cannes Lions for an unprecedented sixth year in a row.
Reaching the top is one thing – staying there quite another. And once again the Omnicom-owned network shows no sign of budging.
This year’s awards haul was driven in part by 2016’s Meet Graham from Clemenger BBDO – the ubiquitous interactive road safety sculpture came to the end of its storming awards circuit in the summer at Cannes with a Cyber Grand Prix, and Golds in Design, Direct, PR and Promo & Activation.
But while Graham’s distinctive mug may have dominated, there were gems to be found all over the network this year.