It's been a good year for... consultancies

b7de646c0d98f9abe3d575fd84ef10bc.jpg2017 saw creative agencies like ACNE and Karmarama snapped up by the likes of Deloitte and Accenture - LBB's Addison Capper investigates

As we hurtle towards the end of 2017, the list of top ten biggest agency companies in the world currently includes four consultancies. Accenture Interactive sits at number six, PwC Digital Services at seven, IBM iX at eight and Deloitte Digital is in ninth. It was only three years ago, in 2014, that IBM became the first consultancy to break into the top 10.

"[2017 has been] intensely positive," says Accenture senior managing director Brian Whipple. "I am extremely proud of our team who deserve all the credit for success."

The facts prove him right. Accenture experienced a record-setting year financially and added nine new companies into its network, including esteemed creative agencies Karmarama, from the UK, Australian The Monkeys and, as recently as last week, Cannes Lion-winning Irish agency Rothco. The business is ranked by AdAge as the largest digital network globally (only one of the top five, Publicis.Sapient, is owned by a traditional holding company) and it was named Maserati's global experience agency of record, tasked with enhancing the automotive brand's customer experience across all digital channels and expanding global sales.

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