Nando's launches brand campaign in New Zealand via trio agency offering 'Level 12'

Nandos (1) (2).jpgNando's New Zealand launched a major brand awareness campaign in October 2017. Global video and creative has been adapted to reflect the brand's position in New Zealand and is supported by a locally originated strategy to get more New Zealanders trying Nando's.

After a competitive agency pitch earlier in 2017 a trio of new agency partners, 'Level 12' has collaborated to bring the Nando's PERi-PERi story to Kiwis. Level 12 is a trio including consumer PR and communications agency PPR, creative and digital agency bcg2/black and media agency Mindshare, housed under one roof in the CBD.

IMG_0010 (1).jpgThe Nando's UK creative explores the story of Nando's signature PERi-PERi flavour as the heart and soul of the Nando's brand, direct from its birthplace - Southern Africa. The region's art, music and cuisine combine to tell the story of the Nando's African Birds Eye chilli. Global creative has been adapted for New Zealand, with a newNando's Vic Flyover (1).jpg education layer to help Kiwis better understand what Nando's is all about and to get more of us to try its world-famous, grilled PERi-PERi chicken.

Says Michal Evans, marketing manager, Nando's NZ: "We are excited about this partnership's potential for our business and the brand in New Zealand. The knowledge, understanding andNandos (1).jpg vision of this team were obvious in the pitch.

"Working with such a tight-knit team of agency partners means all elements of the campaign have come together seamlessly."

'Level 12' emerged within WPP's Group M offering and takes its name from the top floor of its Auckland offices.

Says Louise Paul, managing director, PPR: "Horizontality is the business model we're using to great effect and it's delivering rewards for agencies and clients alike.

"There's an intuitive and collaborative feeling to the work being produced for Nando's and I'm excited about the momentum we're building for their business."

Says Michael Jarvis, managing director, bcg2: "Many Kiwis are yet to experience and understand what makes Nando's so unique - it's grilled PERi-PERi chicken deliciousness.

"The global creative is engaging work that will raise awareness of the brand in New Zealand. But our local market challenge is to drive a deeper understanding of what Nando's stands for and create engagement opportunities for Kiwis to try it for themselves."

Says Samantha Osborne, managing director, Mindshare: "We love working with what feels like a true partnership across the agency and client team. It's what Mindshare is about, open source and collaborative."

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