Bestads Rankings: Which are the Top NZ ad agencies and clients over the last 10 years?

DDB New Zealand is the country’s most creative agency over the last ten years, if the annual Bestads Rankings are any guide.

DDB leads the agency pack on Bestads over the last 10 years with 176 points, followed by Colenso BBDO on 148 points. FCB New Zealand is in third spot on 70 points followed by Saatchi & Saatchi in fourth spot on 62 points and Clemenger BBDO Wellington in fifth spot on 55 points.

Over the last five years FCB leads with 42 points, followed by DDB New Zealand in second place with 39 points. Clemenger BBDO Wellington is in third spot on 34 points followed by sister shop Colenso BBDO in fourth spot on 33 points and Ogilvy & Mather New Zealand in fifth spot on 19 points.

NZ Transport Agency leads the Client Rankings over the last 10 years with 37 points, followed by Sky Television in second spot on 35 points, Prime TV in third spot on 27 points, TVNZ in fourth spot on 24 points and Lion in fifth spot on 19 points.

Started in 2003 and owned by Campaign Brief, Bestads showcases the very best and latest advertising in all mediums being produced worldwide, updated daily. The Bestads Rankings of the top advertising agencies in the world is based on points awarded for work selected in Top 6 of the Week on bestadsontv.com. The Rankings also include the top executive creative directors, creative directors, creatives, client companies, plus top directors and production companies.