Bestads Six of the Best reviewed by Jo Sellars, freelance creative director, Sydney, Australia

IMG_1004 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jo Sellars, freelance creative director, based in Sydney.

BEST TV
Winner: Skittles. Cant wait to see what Superbowl has in store for us this year... especially a Dundee movie! If the Skittles Superbowl "Taste Exclusive" teasers are anything to go by, it should be fun. I love the bigger idea of creating the Superbowls most exclusive ad - an ad that only one person (a teenager called Marcos Menendez) will ever get to see, and showing his reaction. It had better be good! In the meantime, the teasers are ridiculous, random and funny - what's not to love about David Schwimmer feeding his sandwich a lolly, or being cuddled by a massive creepy puppet. READ ON...

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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