Hearing loss solutions company Amplifon appoints Starcom NZ as new media agency

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Amplifon logo.jpgStarcom New Zealand has today announced that it has won the Amplifon NZ media account for hearing loss solutions provider Bay Audiology, following a competitive pitch in New Zealand in late 2017.

Bay Audiology has grown since it launched in 1990 to a network of more than 100 clinics nationwide, becoming one of New Zealand’s leading providers of hearing healthcare services and products. Bay Audiology recently won four Effie Awards, including Best Strategic Thinking, alongside two TVNZ-NZ Marketing Awards, for its “Emotional Hearing Test” campaign from Saatchi and Saatchi.

Starcom took over all above-the-line activity from the 1st of January and all SEM activity from March.

Says Jacqueline Tibbotts, marketing director, Amplifon: “Starcom delivered a strong strategic response to the brief and the team demonstrated a great alignment to Bay Audiology’s core values.”

Says Sophia Quilian, group business director, Starcom: “We are really pleased to be working with the Amplifon team for their next phase of business growth.  Our team is looking forward to helping deliver the gift of hearing to more Kiwis.”

Says Jason Theodore, managing director, Starcom: “Throughout the whole process from the pitch to on-boarding Jacqueline and her team have been a pleasure to work with. Our ‘Human Experience’ approach to communication matched their belief in empowering people to reconnect with the world around them.  We look forward to continuing to successfully grow Amplifon’s businesses in New Zealand.”

The appointment is effective immediately.

To visit Bay Audiology’s website, click here.