Mum helps son clean student flat in Scotch-Brite New Zealand’s latest campaign via BrandWorld

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Screen Shot 2018-01-25 at 12.03.15 pm.jpgScotch-Brite has launched three new TVCs featuring its Heavy Duty Scourers, Dishwands, Thick & Tough Antibacterial wipes via BrandWorld.

In 2017 3M New Zealand commissioned the production of 3 x 15 second television commercials with the concept being around a concerned mother who sees an online photo of a very messy kitchen in her son’s student flat. She’s decides to surprise clean the kitchen using Scotch-Brite products. Viewers get to see and hear the student’s surprised reactions when they return back to the flat.

Says Jarren Kumaran, NZ Scotch-Brite product specialist: “Scotch-Brite has been a respected brand name in New Zealand for a long time, and following the success of the 2017 TVC campaign we have invested additional funds towards the 2018 campaign to increase brand awareness and remind consumers about some key product messages. We also felt it was important to increase support for retailers and help them grow the category”.

Says Craig Murphy, senior brand manager, Scotch-Brite ANZ: “The campaign ads get some key product messages and brand awareness across in a concise, clear and humorous way.

“Our media investment includes prime spot placement on TV1 and TV2 television giving us higher levels of reach. We expect this, coupled with NZ Herald online advertising support, to drive increases in brand awareness and product consideration.”

 

The inclusion of #CleanFeelsGood in the commercial links in with the global use of #CleanFeelsGood by Scotch-Brite, and makes it easier for people to find, follow, and contribute to a conversation about how clean makes people feel good.

Campaign Title: Student Flat Nightmare

Creative Agency: BrandWorld

CD/Director: Glenn Jameson

Senior Account Manager: Lucy Malcolmson

Head of Production : Rachael Weaver

Production Company: Moonshine Films

 

Client: 3M NZ Ltd

Senior Brand Manager: Craig Murphy

Product Marketing Specialist: Jarren Kumaran