Spark celebrates New Zealand’s business edge in newly launched creative campaign via Shine
Spark has launched a new campaign via Shine, that celebrates New Zealand as the best place on the planet to do business.
The work appears in digital, billboards, social, radio and TV and highlights how great it is to do business in New Zealand, drawing on unique qualities such as a no. 8 wire mentality, strong perseverance (critical to being so geographically isolated) and some hard mahi.
The 60-second video transports us to a range of New Zealand business environments, from the Whitestone Cheese factory in Oamaru to The True Honey Co.’s remote hives and KiwiRail keeping the New Zealand economy moving. We join Eat My Lunch in its Auckland kitchen and viewers meet Waikawa Fisheries in the Marlborough Sounds. At the end, viewers see Rocket Lab launching a rocket over Mahia Peninsula. The segment highlights the unique Kiwi qualities that each business is equipped with as they all look for a little edge that’ll take their business further.
Labelled ‘Business Edge’, here is the next chapter of Spark’s ‘Little Can be Huge’ brand platform. It draws on emotional storytelling to bring to life the idea that there’s over half a million businesses in New Zealand, all looking for the same thing, a little edge, the little advantage that will help them succeed and if we can help all of them find that edge, it will add up to something huge.
Spark business communications manager, Sally Gordon, says this is the first time Spark has delivered a campaign aimed at simultaneously engaging with small, medium, enterprise and government business audiences.
Says Gordon: “We are excited to showcase Spark business customers and celebrate how awesome they are, by featuring the passionate people who are involved and how Spark connects these businesses to help them find their edge.
“We hope Kiwi businesses come away with a sense of pride and the knowledge that Spark is committed to supporting every Kiwi business reach their full potential.”
Agency: Shine
Chris Schofield, Executive Creative Director
Matt Simpkins, Creative Director
Darran Wong Kam, Senior Art Director
Michelle Delaney, Producer
Annabelle Pitkin, General Manager
Kate Gilmour, Senior Account Director
Client: Spark NZ
Sarah Williams, Head of Brand Communication and Experience
Sally Gordon, Manager Business Brand, Retail and comms
Jana Hurley, Business Brand & Comms Manager- Spark HMB
Production company: FINCH
Director: Nic Finlayson
DOP: Tim Tregoning
Producers: Rebekah ‘Bex’ Kelly and Claire Thompson
Executive Producer: Karen Bryson
Post production: Blockhead
Music: Franklin Road
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