TBWA\New Zealand launches agile production arm ‘BOLT’ to serve clients and brands

TBWA\New Zealand has officially launched BOLT, its new production arm in response to the changing needs of its clients and brands that need to reach their customers more often with meaningful content.

Designed to span content for film, still imagery, digital formats, data driven marketing and culturally disruptive content, BOLT fills a gap where high levels of quality control is required while delivering very fast, cost-effective content creation for clients.

The BOLT model is successfully operating in a number of international markets, including Australia, and the move to open locally was a natural step according to TBWA\New Zealand managing director, Catherine Harris.

Says Harris: “We have been refining the BOLT offering over several months and it fits perfectly into our agile model, allowing greater access to talent more fluidly and delivering more engaging assets at speed. The opportunity to extend and expand the campaigns we deliver on core brands and briefs gives exceptional value to our clients – but also creates new creative opportunities to extend and adapt our campaigns.”

At the helm of the new venture is production veteran Jodie Hari whose career across the past two decades includes local and international work on TV, short film, radio, print, ditigal and activation campaigns. Hari has worked across finance, FMCG, beauty, alcohol, telecommunications, travel, retail, automotive, luxury goods brands and government organisations.

Says Harris: “Jodie’s expertise, flexibility, industry relationships and her passion for changing face of creativity means she can fulfill any challenge that comes her way. Supported by a full time creator and editor, BOLT is set to have a significant impact on how we work and this has already been evident in early projects via Eleven PR for activation and social media spaces.”

Hari is excited about the possibilities held by a nimble production studio to also complement bigger production projects as well.

Says Hari: “I am excited for how BOLT can add to, and build out, the types of creative work we make and the different ways we can now leverage our ideas. BOLT won’t take away from the collaboration we have with the brilliant production partners whom we work with already, but instead can be used for speedy content creation as well as adaptations and refinements of campaign assets on major projects if needed.”

Christy Peacock, ECD TBWA\New Zealand, agrees that the opportunities around diversified creative execution through BOLT are exciting and extensive.

Says Peacock: “Having an agile studio like BOLT unleashes creative possibilities that we previously would have had to sideline due to timing or budget. It’s become a creatively liberating vehicle for our teams and clients alike.”

The Auckland-based BOLT office will also have access to Australian production facilities and is on track to announce a series of high profile partnerships to expand the offering throughout the year.

(Pictured L-R: Christy Peacock, Jodie Hari, Catherine Harris)