Toyota NZ celebrates thirty years at the top with latest ‘Possums’ spot via Saatchi & Saatchi NZ
Toyota New Zealand is celebrating thirty years of being New Zealand’s number one automotive brand with a new Possums spot via Saatchi & Saatchi, featuring the brand’s iconic possums throughout the ages.
The campaign shows the evolution of New Zealand’s favourite Toyota models since the 80s such as the Hilux and the Corolla, with the possums’ hairstyles changing to reflect each decade too.
In 1988 Toyota became the top brand in New Zealand for the first time and haven’t looked back since. It’s maintained its position as market leader for 30 consecutive years and currently hold 20.7% of the market share.
Says Steve Prangnell, general manager of sales for the past twelve years, Toyota: “We’d like to thank our loyal customers across New Zealand and our dealer network for their support in not just 2017 but over the last three decades.”
Says Paul Wilson, managing director, Saatchi NZ: “Toyota is a much-loved brand in New Zealand and I’m proud to say a longstanding client partner. Here’s to many more years of continued success.”
Client – Toyota New Zealand
Agency – Saatchi & Saatchi NZ
Media Agency – Starcom
Production Company – Flux
Animation – Flux
8 Comments
Godawful. Toyota used to do brilliant advertising at Saatchi Wellington back in the day then Saatchi Auckland got hold of it and they haven’t done a single good ad since. This piece of crap continues that dismal legacy. Well done.
Comparing 20 years ago with today in Adland is futile and unfair.
And mentally unhealthy.
Move on mate.
this ad is roadkill.
What on earth happened here Tobes?!
So the big names at Saatchi deliver this as the big Toyota ad of the year?
It’s perfectly okay to compare ads from the past to now. Not sure what Era’s point is. Traditional TVCs were a lot better back then BTW.
Marcel needs lots more cash to be fully operational. Thank you for not making award-winning ads people at Le Strand. We need the cash – what with all the reviews happening around the world.
Love the possum adds for Toyota. I brought a new hilux 4×4 and wanted to know if there was any point of sale merchandise you used like stickers with the possum as would like to put some on my canopy? or do you know where I could get hold of some? Many thanks Greg Lourie, 1106c Pohangina road, RD14 , Ashhurst