Nestlé announces review of media agency

Screen Shot 2018-02-28 at 10.05.52 am.jpgNestlé Oceania has announced that it is reviewing media agencies in Australia and New Zealand for the Nestlé Oceania portfolio of brands.

Nestlé is the world's largest food and beverage company, with iconic brands including KitKat, Allen's, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.
Says Therese Kallie, director of communications and marketing services, Nestlé Oceania: "This does not reflect on the excellent work done by our current agencies. The rate of change and disruption is unprecedented and in this ever evolving media landscape we believe we should periodically re-examine how we manage our media investment choices and requirements such as strategy, planning and buying.

"We need to ensure Nestlé Oceania is well positioned for now and in the future."

Nestlé has invited a number of its aligned agencies to submit credentials, including the incumbent agencies.

The successful agency will be appointed in June.

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