New Zealand Rugby launches #DontMissAThing campaign for 2018 Investec Super Rugby via S&P

Screen Shot 2018-02-13 at 10.47.02 am.jpgThe 2018 Investec Super Rugby season promises super-fast entertainment like no other.
That's the simple proposition bought to life via New Zealand Rugby's new #DontMissAThing campaign from Sugar&Partners.
 
Director Jason Bock from Flying Fish used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second to slow down the spectacle so Kiwis, "Don't miss a thing".

VIEW THE SPOT
VIEW BEHIND THE SCENES CLIP
Says Bock: "There was a fair amount of technological development required to make this shot possible. We experimented with the length of the set, the speed the camera travelled at and the frame rate to find the sweet spot to bring this slow-mo replay concept to life. Then all we needed was for everyone to nail their performance in each two second take."
 
The intriguing footage will be used extensively on Sky TV and a variety of digital mediums throughout the season.
 
NZ Rugby
Craig Harvey, Marketing Manager
Rebecca McIntrye, Senior Marketing Advisor
 
Agency: Sugar&Partners
Belinda Dick, Business Director 
Liz Garneau, Producer
Jeremy Johnston, Managing Partner
Mike O'Sullivan, Executive Creative Director
Glenn Wood, Creative Director
Felix Steadman, Creative Director
 
Production Company: Fish & Clips
Director: Jason Bock
Producer: Tulsi Bramley
E.P. James Moore
DOP: Dave Garbett
Grip/ Motion Control: Harry Harrison
Art Director: Jon Lithgow
Post: Mandy VFX
VFX: Leon Woods
Grade: Matic Prusnik
Media: Sneakers Digital
 
Music: "Play the game", by Kings

Leave a comment

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs