Special Group partners with production industry innovator Patrick McAteer to launch Nimble – a brand new production model for the digital age
Nimble is a brand new production company – rather than being limited to the talent under one single production company roof, Nimble is a talent aggregator, accessing the very best talent – no matter where that talent is. This gives Nimble the flexibility to create everything from engaging social content, innovative digital concepts, high-end commercial productions right through to television and streamed series.
Says Tony Bradbourne (above left), executive creative director / founder, Special Group: “The types of jobs and ideas our industry is creating are constantly changing to meet the growing number of channels brands now execute in. This new model production company is designed for this exciting digital era. The name Nimble says it all. We set out to create the perfect platform to produce engaging social, innovative digital & mobile concepts as well as the most high-end commercials – all whilst delivering more production flexibility. It’s about making impossible seem easy.”
Says Patrick McAteer (above right), Nimble: “Nimble is a new model production company – an aggregator, accessing the very best production talent, specific for your project. We’ve structured it to have flexibility at its heart, allowing us to create across all formats – engaging content, digital & mobile, high-end commercial productions right through to television and streamed series.”
McAteer has previously been CEO of leading Australasian VFX company Oktobor and general manager of Film Construction. Nimble draws from the experience and connections of McAteer and executive producer Nic Craig to tap into a wider pool of world-class talent to create the best team for any given job. Then Nimble uses a modern, super-streamlined approach and structure to deliver more value. Nimble shares the same Drake Street building as Propellerhead, Special and print production company Producer, but is a separate and independent company from Special Group.
Says Bradbourne: “At Special we pose some pretty tricky production questions with the work we want to create – whether it’s bringing to life Kiwis’ ideas for amazing nights out, then turning them into a TV series called the Smirnoff Night Project, or flying a radio intern to El Salvador and back in a week, creating a new commercial every single day. Or even working out how to convince everyone to let us put 60,000 LED lights up on Auckland Harbour Bridge for the first time – then syncing them up to everyone’s mobile phones. Nimble is designed to make these ideas easier to achieve. Not just for Special but for all of the other ambitious companies out there.”