Global Italian brand DeLonghi appoints TBWA Group NZ and Eleven PR as new agency

TBWA Group and its PR division Eleven PR has been appointed as the agency in New Zealand for global Italian brand DeLonghi.

DeLonghi is a leading home appliance brand renowned for its Italian heritage and quality products.

Says Davina Gray-Ebbett, marketing manager, DeLonghi Group: “We are looking forward to working with Eleven PR to drive DeLonghi sales and results in the new year. One of the reasons we are partnering with Eleven PR is the agency can provide much more than just PR services. We regard them as an integrated business partner and the wider TBWA Group team has expertise across all marcomms disciplines including retail, digital, consumer promotions and experiential. This puts them in a strong position to deliver the business solutions we need in 2018.”

Says Angelina Farry, managing director of Eleven PR: “We are delighted to be working with DeLonghi. DeLonghi is in a unique position, they have a strong legacy of quality products and a unique Italian heritage and when it comes to coffee, Italians definitely know what they are talking about. For DeLonghi, the benefit of Eleven PR being part of TBWA Group is we can offer the right solve for each business challenge. Brands need to respond to a changing world and play a role in culture and Disrpution Live is all about making this happen.”