Holden NZ dispels misperceptions about it closing down in new work via Special Group
A new Holden campaign created by Special Group is set to hit the airwaves this weekend to dispel the misperception that the iconic brand is disappearing from New Zealand.
Says Kristian Aquilina, managing director, Holden: “As Mark Twain once said, the report of our demise is greatly exaggerated.
“Some people thought incorrectly the closure of the factory in Australia last October meant the end of Holden altogether, but nothing could be further from the truth.
“Holden offers an award-winning range of cars, we’ve just launched the all-new Commodore and Equinox SUV and the incredible new Acadia SUV is waiting in the wings. We are enjoying a product renaissance and have a very exciting future to look forward to.”
From late next year, every new Holden will have the capability to be connected to the internet thanks to GM’s unique Onstar technology, offering customers connectivity and peace of mind like no other brand, delivering a suite of emergency, security, navigation, connections as well as vehicle management services.
Says Aquilina: “Together with our dealer partners, we’re also making a significant multi-year $50 million investment in the future of the brand in New Zealand across the areas of customer experience, facilities and people.
“Plus, we have just launched the Holden Street Smart young driver road safety initiative. These are all significant commitments to the long-term presence of Holden in New Zealand.”
The new campaign features Aussie actor Michael Caton, a face familiar to movie fans, whose famous lines have made their way into everyday use.
Says Aquilina: “The new campaign will assure people Holden remains committed to New Zealand and is very much here to stay.”
To see the new campaign, go to www.holdenheretostay.co.nz from this Saturday.
3 Comments
Why an Aussie actor in NZ tvc?
Because Kiwis get jobs over there, and that’s the way the world works, and it’s 2018.
Just Wondering… Because it’s an Aussie story of how their manufacturing closure doesn’t mean the brand will die. Seems to make sense that’s delivered by an Aussie, as long as it’s not David Warner.