Media Design School's Jay Kim and Malik Ben Brahim win Google Student Axis for 'Eye Yoga'

Jay (left) Malik (right).jpgLast night Jay Kim (left) and Malik Ben Brahim (right) from Media Design School took out the Google Student Axis at the 2018 Axis Awards.

Last year, Reuben Halper, agency lead at Google NZ, briefed students from AUT, Otago Uni and Media Design School to use a series of Google six second bumper ads to advertise a brand at a NZ agency. Kim and Brahim's winning idea for OPSM was based on the understanding that watching hours of video on YouTube puts too much strain on the eyes. So, they came up with an idea to make bumper ads useful: by getting people to exercise their eyes every 20 minutes with a variety of different eye yoga movements. All of which means, the more time you spend on YouTube, the more workouts you get.
Acknowledgements to the other Student Axis finalists on the night (all of them from Media Design School): Kelley Isles and Ipshita Ipshita for 'Trust Us' (Kleenex); and Holly Sutton Williams and Simon Stuart for showing absolutely everybody else up by having not one, but two of their ideas selected in the final four - 'Art Directed by Professionals (Resene) and 'Kathman-do' (Kathmandu).

And whilst Media Design School is metaphorically chinking champagne glasses this morning with its 2017 grads, the School would also like to pat the backs of all those previous MDS graduates who between them last night had their names etched on the Grand Axis, a Grand Prix, 6 Golds, 8 Silvers and so many Bronzes and finalists.

Media Design School would like to pay big respect to Halper for the sponsoring, the brief, the judging and our table last night; to Natasha Galloway from the Communication Council for facilitating the whole Student Axis process; and to the other judges-Haydn Kerr from DDB, Thomas Darlow from Colenso, and Arnya Karaitiana from Special - who, along with Halper, put themselves through two rounds of judging to select the final four finalists.

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