184 Pencils awarded on Results Day One of D&AD Judging; NZ scores 6, Australia scores 7

April 24 2018, 12:46 am | BY Lynchy | No Comments

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The first set of D&AD Pencil winners for 2018 are announced today, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.

After day one New Zealand has scored six while Australia has scored seven Pencils.

DDB New Zealand scored two Pencils for Steinlager ‘Fight for Territory’; Colenso BBDO scored a Pencil for Pedigree ‘The Child Replacement Programme; Ogilvy New Zealand scored for NZ Police Recruitment; FCB New Zealand for Testicular Cancer NZ ‘Go Balls Up’; and J Walter Thompson NZ for Ford Ranger direct mail.

VIEW THE DAY 1 LIST OF PENCIL WINNERS: D&AD Awards_Results day 1.xlsx

So far the Top 5 ranking countries by number of Pencils won are: 

#1 United States – 55 Pencils

#2 United Kingdom – 34 Pencils

#3 Japan – 20 Pencils

#4= France, Germany – 11 Pencils 

The total number of Pencils awarded in each category are: 

Collaborative – 5 Pencils

Writing for Design – 7 Pencils

Outdoor Advertising – 14 Pencils

Creativity for Good – 16 Pencils

Experiential – 22 Pencils

Crafts for Design – 28 Pencils

PR – 30 Pencils

Crafts for Advertising – 30 Pencils

Film Advertising – 32 Pencils

All 184 pieces will appear in the 56th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. 

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Says Tim Lindsay (left), CEO of D&AD: “Over the last two days, 265 creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. What’s clear already is that the days when creative work was just done by creative people in creative departments in agencies and studios are long gone. The awards give us unique insight into how diverse talent from all over the world is redefining what creativity means today.”

Adds D&AD President Steve Vranakis: “Year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”

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About D&AD Pencil levels 

All Pencil winners across each category will be announced at the awards ceremony at the Truman Brewery, London on 26 April. 

Wood Pencils: Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual. 

Graphite Pencils: Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.

Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. 

Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.