Carat hires Chrissy Rajala in business director role and Silvia Kusic in digital director role

In a move that reflects both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala (right) and Silvia Kusic (left).

A digital and integrated media specialist, Rajala has a wealth of international experience amassed in the US at L’Oréal, the National Hockey League and, most recently, Mindshare.

Rajala has been appointed to the role of business director.

Digital marketing expert, Kusic, has joined the business from FCB Auckland. In the role of digital director, Kusic will inform the strategic direction of Carat New Zealand’s key Holden and L’Oréal accounts.

Says Alex Lawson, general manager, Carat New Zealand: “I’m thrilled to have secured two great talents like Chrissy and Silvia to join the team here at Carat. Their diverse backgrounds and experience, from both a NZ and global standpoint, make them quintessentially the type of people we want to have working with us. I’m looking forward to seeing what they will deliver for the clients lucky enough to have them working on their business.”

Says Rajala: “I’m so excited to be joining the Carat team and to have the opportunity to marry my experience from the US with the amazing environment that NZ offers.”

Says Kusic: “Carat New Zealand has established a reputation for delivering market-leading work. The prospect to contributing to the reputation and impressive momentum is a really exciting one. I can’t wait to get going!”