Grace Dawson's ADC Pick of the Day is BVG x adidas' 'Ticket Shoe' via Jung von Matt, Hamburg

Screen Shot 2018-04-04 at 11.09.43 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief "Pick of the Day" video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Hamburg's Jung von Matt AG brought together something young Berliners hate -- Berliner Verkehrsbetriebe (BVG), the city's public transportation system -- with something they love: limited edition sneakers.  This led to the creation of BVG x adidas Originals EQT Berlin, a must-have pair of kicks that also serves as an annual transit pass.  

Grace Dawson, a member of the ADC 97th Annual Awards Product & Packaging Design jury and director of brand for Jones, Knowles, Ritchie NY, was wowed by the concept and selected "The Ticket Shoe" as her Pick of the Day for cool work she saw while judging.

"It's something that really interested me in terms of what product design can do to solve genuine problems."

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