Accenture Singapore’s Edwin Rozells joins Colenso BBDO in head of transformation role

Edwin Rozells has been named head of transformation at Colenso BBDO, to help clients navigate and grow its business in a digital world.

In a move that reflects the agency’s continued focus on commercial creativity, Rozells joins from Accenture Singapore where he led the consulting firm’s digital strategy and marketing practice across ASEAN since 2014. Rozells is also no stranger to advertising, having spent five years at OgilvyOne Singapore as digital strategy lead.

He will work with the 180-strong team at 100 College Hill, developing new capabilities in customer experience, data and technology that will help Colenso to collaborate with its clients to uncover customer challenges and opportunities, capitalise on the masses of data available and deliver the best customer experiences in the world.

Says Scott Coldham, managing director, Colenso BBDO: “Edwin has vast experience across sectors, helping organisations transform to keep ahead of the consumer and win in the digital age. His arrival couldn’t come at a more opportune time for us and our clients. We’re rapt to have him on board.”

Says Rozells: “I’m excited to be part of the next chapter of one of the world’s most creative companies. Our new capabilities will support clients to meet the needs of their consumers in the moment. This deep level of personalization requires the highest quality of insights and imagination to succeed and we have the best in the business here at Colenso.”

This new role was specifically created in line with the recent redesign of the agency’s model, focusing on creative collaboration, clients’ customers and new ways of working.