Cannes Contenders: FCB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

The Lost Night_Hero Image (1).jpgHealth Promotion Agency: The Lost Night
FCB New Zealand
The culture of binge-drinking in New Zealand is disproportionately driven by 18-24-year-olds. In fact, more than one-third of this group consume alcohol in a way that's categorised as "harmful", because they see getting plastered as the gateway to an epic night out. But, if you're so drunk you're not present and don't remember it, was it really that epic? There's a moment, when 'fun night out' turns into 'one too many'. It's at this tipping point that the Department of Lost Nights step in - an organisation of overall-clad removal men from another dimension, who step into your head, work order in hand, to repossess your memories.
Say It Tika.jpgVodafone New Zealand: Say It Tika
FCB New Zealand
New Zealand's indigenous Maori language is in decline. And technology sure isn't helping. In 2017, over half a million Kiwis heard Google Maps mispronounce Maori place names every day. Vodafone, who connect half the country to Google Maps, wanted to set things right. So, they launched "Say It Tika" (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronunciation blunders at sayittika.co.nz. The campaign began with a striking social video starring Kiwi actor, Temuera Morrison, calling on locals to help. And they did. In just 14 days, 67,000+ pins were placed on Vodafone's interactive Say It Tika map. De-duped, this resulted in 9,598 unique place names being identified as mispronounced, which Google have now set about fixing. Say It Tika. It was the local campaign that changed a global platform.
 
The Human Serengeti.jpgPrime TV: The Human Serengeti
FCB New Zealand
The BBC's Planet Earth II brought audiences closer to nature than ever before. To bring this to life, an outdoor stunt confronted people with nature, where they least expected it. And created an experience bigger than any screen. Over two nights, a central city park became the killing fields of the Serengeti - a place where people suddenly found themselves in the midst of a brutal lion hunt (and kill) that raged around, past and over them. This 360-degree, sensory ambush was created using the show's audio and footage (plus 16 channels and 110 decibels of sound, 80,000 lumens of projector power and 5 kilometres of cabling). The BBC's original sound stems were reconfigured to construct a 3D soundscape tuned to the park location, that not only physically 'located' individual animal sounds, but enabled them to 'travel' - creating the very real sensation of being caught right in the middle of a wild animal hunt.

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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