Colenso BBDO picks up five Gold Awards, four Silver and five Bronze at 2018 Caples Awards; Clemenger BBDO Wellington scores four Bronze

PedigreeSelfieSTIX_DigiMobile_App_print3.jpgColenso BBDO has secured five Gold awards, four Silver and five Bronze Awards at the 2018 Caples Awards. Celebrating its 40th anniversary in 2018, The Caples Awards brought together 22 judges from around the world - Australia, Belgium, Spain, South Africa, Switzerland, the UK and the USA.

Clemenger BBDO Wellington has scored four Bronze Awards.

Under the presidency of Emma de la Fosse, chief creative officer at Ogilvy Group UK, the jury awarded 17 Gold, 20 Silver and 68 Bronze awards.
Best in Show

The jury was unanimous in awarding Best in Show to CHE Proximity Australia for carsales.com.au "Auto Ads".

They wanted it noted that this campaign not only has exceptional results, driving both sales of cars and sales of advertising in the publication but has helped strengthen the brand's reputation. Moreover, this is an inspiring example of how Programmatic can be used imaginatively to remarket a different, fresh and funny ad to potential car-buyers time after time.

David Droga color-thumb-400x266-86070-thumb-400x266-283917.jpgAndi Emerson award

The Andi Emerson Award, given to the individual who has contributed most to creativity in response-driven advertising, is Aussie expat David Droga, founder and chairman of Droga5.

Says de la Fosse: "When David was in London, as executive creative director at Saatchi & Saatchi, he really made an impression on me then as the first creative leader to break down the walls between so-called above-the-line and below-the-line communications, both literally and physically. Since then he has gone on to build an agency that is obsessed not with channels but with finding brilliantly effective solutions for clients' problems."

The Caples Awards 2018

Ambient/Guerilla/Outdoor

Bronze
Contrapunto Barcelona - Smart "Chameleon"
Oliver London - Barclaycard Fraud "Monkey Business"
Proximity London - Open Pride "Love Lived Here"
Proximity Barcelona - SKODA "The Stagecoach"
Rodgers Townsend - Nature's Miracle "Pee in the Park"
Shackleton Madrid - Shackleton "On Hold Music Live"
Wunderman Mexico - El Fogoncito "Safe Taco"

sandmachine1low-thumb-400x269-244444.jpgSilver
Proximity Madrid - Bijoux Indiscrets "Real Orgasms"
Zulu Alpha Kilo Toronto -  Uber/M.A.D.D. "Uber Moms"
Happiness Brussels - Carlsberg "Probably TEDx"
Colenso BBDO Auckland - DB Breweries "Sand"

Gold
CHE Proximity Australia - Swann Insurance "Inconvenience Stores"

Branded Content

Bronze
Give Nothing to Racism.jpgClemenger BBDO Wellington - NZ Human Rights Commission "Give Nothing to Racism"
Colenso BBDO Auckland - Mars M&Ms "Haunted M&Ms"
Edge Agency Sydney - Nulon "Born This Way"
Proximity Barcelona - Audi "Ever After"
Proximity China - Alibaba "Greatness of Small"
Proximity Madrid - Pullmantur Cruceros "Welcome Home Aboard"
Shackleton Madrid - Shackleton "On Hold Music Live"
Shackleton Madrid - Jameson Notodofilmfest "With Very Little"

Silver
Hearprint.jpgCHE Proximity Australia - Cochlear "Hearprints"
CHE Proximity Australia - Velocity "Billion Points Giveaway"
Ogilvy & Mather New York - IKEA "Oddly IKEA"
Zulu Alpha Kilo Toronto - Harley Davidson "Common Ground"

Gold
CHE Proximity Australia - carsales.com.au "Auto Ads"
Happiness Brussels - Carlsberg "Probably TEDx"

Digital B2B

Bronze
Ogilvy UK - IBM "#WhatMakesGreat"
Contrapunto Barcelona - ATELCA "The Good Virus"

Digital B2C

Bronze
CHE Proximity Australia - Cochlear "Hearprint"
CHE Proximity Australia - LEGO "Making the List"
Clemenger BBDO Brisbane - GFC "The Email Lure"
Myer 6 Second Sale v03_00009-thumb-400x225-254484.jpgClemenger BBDO Melbourne - Myer "6-Second sale"
Clemenger BBDO Wellington - NZ Human Rights Commission "Give Nothing to Racism"
Colenso BBDO Auckland - Mars M&Ms "Haunted M&Ms"
Contrapunto Barcelona - SMARTcar "Chameleon"
DDB Toronto - Volkswagen "Just Ask a VW Driver"
Edge Agency Sydney - Nulon "Born This Way"
Los Goodfellas - Prólogo "Tinderbooks"
Oliver London - Barclaycard Fraud "Monkey Business"
Proximity Madrid - Renault "Guide to Forgotten Roads"
Proximity Paris - Haagen-Dazs "Extraa HD"
Rewind London - BBC "VR Spacewalk"
Rodgers Townsend St Louis - Pianos for People "Thank You Notes"

Silver
Billion Point.jpgCHE Proximity Australia - Velocity "The Billion Points Giveaway"
Colenso BBDO Auckland - Mars Pedigree Dentastix "SelfieSTIX"

Gold
CHE Proximity Australia - carsales.com.au "Auto Ads"
Colenso BBDO - Mars Pedigree "Child replacement Programme"

Direct Mail B2B

Bronze
Agentur am Flughafen Switzerland - by marei "Hockår"
Agentur am Flughafen Switzerland - Schöb - "Direct from the Forest"
Oliver London - The Guardian "Learn About the Media Planner"
Story - Story UK "Story Book"

Silver
Ogilvy UK - W3W "Addressing the Problem"

Direct Mail B2C

Mainland_2000PieceVoucher_SupportingImage_1.jpgBronze
Ogilvy & Mather New York - Nationwide "Sleeper"
Wunderman Mexico - Citibanamex "iTravel Case"
Proximity Madrid - Renault "First Brochure Made by Kids for Kids"
Colenso BBDO Auckland - Fonterra "The 2,000 Piece Voucher"
Colenso BBDO Auckland - Visa "Welly Beans"
Happiness Brussels - Tuborg "Beat Bottle"

Innovation

Barbie.jpgBronze
AnalogFolk - Unilever PG Tips "Morning Moods"
Clemenger BBDO Melbourne - Mattel "Never before Barbie"
Contrapunto Barcelona - ATELCA "The Good Virus"
Contrapunto Barcelona - SMARTcar "Chameleon"
JWT San Francisco - Treasury Wine estates - "Living Wine Labels"
Ogilvy UK - IBM "#WhatMakesGreat"
Shackleton Madrid - Shackleton "On Hold Music Live"

PedigreeSelfieSTIX_DigiMobile_App_print3.jpgSilver
CHE Proximity Australia - carsales.com.au "Auto Ads"
Colenso BBDO Auckland - Mars Pedigree Dentastix "SelfieSTIX"

Gold
CHE Proximity Australia - Cochlear "Hearprints"
Colenso BBDO Auckland - DB Breweries "Sand"

Integrated

SportsbetRoid.jpgBronze
BMF Sydney - Sportsbet "Putting the Roid In Android"
CHE Proximity Australia - LEGO "Making the List"
Clemenger BBDO Brisbane - Airbnb "Until We Belong"
Colenso BBDO Auckland - Spark "Netflix Dinners"
Proximity Barcelona - SKODA "Stagecoach in the Desert"
Proximity Paris - Haagen-Dazs "Extraa HD"
The Good Agency - WaterAid "Untapped"

Silver
CHE Proximity Australia - Cochlear "Hearprints"

index.jpgGold
CHE Proximity Australia - carsales.com.au "Auto Ads"
CHE Proximity Australia - Velocity "Billion Points Giveaway"
Colenso BBDO Auckland - Mars Pedigree "Child Replacement Programme"

Mobile

407024_db6fe613399a4f859c5d7fcf8a7ead13.jpgBronze
CHE Proximity Australia - LEGO "Making the List"

Gold
Colenso BBDO Auckland - Mars Pedigree Dentastix "SelfieSTIX"

Not for Profit

Bronze
Contrapunto Barcelona - ATELCA "The Good Virus"
Clemenger BBDO Wellington - NZ Human Rights Commission "Give Nothing To Racism"
Ogilvy UK - PHE "Let's Talk About Sex"
Proximity London - Open Pride UK "Love Lived Here"
Rodgers Townsend - Pianos for People "Music For All"

Silver
Happiness Brussels - OVK/Parents of Road Victims "#Speedtalks"

Gold
Ogilvy & Mather New York - NewFest & NYC Pride "Type With Pride"
Happiness Brussels - OVK/Parents of Road Victims "Behind the Numbers"

Radical New Strategy

Bronze
Clemenger BBDO Wellington - NZ Human Rights Commission "Give Nothing to Racism"
Ogilvy & Mather New York - Motorola "Hello Real People"

Silver
CHE Proximity Australia - carsales.com.au "Auto Ads"
CHE Proximity Australia - Swann Insurance "Inconvenience Stores"
CHE Proximity Australia - Velocity "Billion Points Giveaway"
Colenso BBDO Auckland - DB Breweries "Sand"

Gold
Happiness Brussels - Carlsberg "Probably TEDx"
Story Edinburgh - Pickering's Gin "Gin Baubles"

Traditional Media

Bronze
Ogilvy UK - Samsung "Humans Will Be Humans"
Proximity London - The Economist "British Election Campaign"
Proximity Barcelona - Audi "Ever After"
Shackleton Madrid - RENFE "Moving"
Shackleton Madrid - Jameson Film Festival "With Very Little"
Agentur am Flughafen - by marei "Hockår"

Silver
CHE Proximity Australia - carsales.com.au "Auto Ads"

Gold
Colenso BBDO - Mars Pedigree "Child replacement Programme"
Happiness Brussels - OVK/Parents of Road Victims "Behind the Numbers"

The jury
Emma de la Fosse - Chief Creative Officer, Ogilvy Group UK
Chris Gotz, CCO OFYT, South Africa
Dave Mullen, executive creative director, Story, Edinburgh
David Harris, chief creative officer, Gyro UK
Doug Schiff, chief creative officer, Ogilvy, Japan
Duncan Gray, trustee, The Caples Awards, London
Eva santos, chief creative officer, Proximity Worldwide
Geoffrey Hantson, chief creative officer, happiness, Brussels
Harsh Kapadia, executive creative director, VML, London
Jeff Harris, executive creative director, Track, Auckland
John Treacy, executive creative director, Proximity, London
Jonas Lembke, creative partner, Innovation Chapel, Sydney
Jonathan Butts, executive creative director, Blackwing Creative, San Francisco
Juan Nonzioli, chief creative officer and founder, Shackleton, Spain/Chile
Logan Wilmont, chief creative officer, Doner, London
Marcus Iles, creative director, Publicis UK
Nicky Bullard, chief creative officer and Chairwoman, MRM Meteorite, London
René Eugster, foundser and executive creative director, Agentur am Flughafen, Switzerland
Ron Copeland, executive creative director, Rodgers Townsend, St Louis, USA
Stu Stobbs, chief inspiration officer, FCB
Thomas Scovell, chief strategy officer, AnalogFolk, London
Wayne Pick, executive creative director, Colenso BBDO, Auckland

Great Guns Social

The jury convened at Great Guns Social, the pub converted to be a creative hub established by Laura Gregory earlier in 2018.

Says Geoffrey Hantson, chief creative officer, Famous, Brussels: "How brilliant to come to London and meet other like-minded creative people in a pub."

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