APN Outdoor’s industry leading audience measurement tool Calibre gets smarter

June 7 2018, 7:02 pm | BY Ricki Green | No Comments

Calibre by APN Outdoor.jpgMedia company APN Outdoor has today announced the expansion of its audience measurement tool, Calibre.

The expansion gives advertisers and agencies improved efficiencies and user experience, confirming Calibre’s standing as an industry-leading media audience measurement platform.

The key changes to Calibre include:

  • An easy-to-use optimisation tool that indicates which sites are the most ideal according to a defined zone.
  • The ability to optimise by reach or index based on campaign requirements.
  • Flexible map generation, which allows users to export exactly what they need to support presentations.
  • Enhanced design features, including metrics and improved reporting outputs.

Launched by APN Outdoor in October 2017, Calibre is the most sophisticated audience measurement tool in New Zealand. It has redefined outdoor measurement through a seamless user experience and interactive planning tool for advertisers and agencies.

Calibre, which was created by APN Outdoor in conjunction with data scientists at Reachmedia, combines more than one billion data points and offers unmatched visibility and transparency into audiences across APN Outdoor sites, plus sites operated by Go Media and Media5.

Says Mike Watkins, country head NZ, APN Outdoor: “The feedback on Calibre over the past seven months has been incredibly positive and Calibre is already making a significant difference to our clients’ campaigns.

“The power of Calibre lies in its ability to deliver highly accountable audience metrics, enabling advertisers and agencies to make more educated and effective decisions when it comes to buying outdoor. It is also a flexible platform, one that can be adapted to meet the changing needs of advertisers.

“When we launched Calibre, we said we would use market feedback to expand the platform. The powerful new enhancements we are announcing today are based on recent feedback and will make our dynamic audience measurement tool even smarter and more effective.

“These changes are just the start. Calibre will constantly evolve in line with what our clients want.”