Cherie Davies' Cannes Diary #1

imagecherie.jpgCherie Davies (left), creative director at Sudler Sydney is representing Australia on the Cannes Health & Wellness Lions jury. Davies, along with most of the other Australian and NZ jurors writes exclusively for CB.

After weeks of online judging, countless online shopping quests and a casual 24hr trip to Europe, it feels almost surreal to finally be here in Cannes.

This evening I met the Lion's Health, Film and Outdoor jury members for welcome drinks and finally put faces to names. As expected, there are people from all over the world with a great mix of accents. All come with different opinions on what will happen over the next few days of judging and the festival.

We briefly discussed some entry trends this year compared to last, plus marvelled a few real standouts from pre-judging.
image4.jpgThere's no doubt there will be some fierce debate over what is ordinary, good, great or exceptional. Personally, I'll be looking for work that is not only exceptionally crafted, but also grounded in a strong insight that makes me care. One thing is unanonymous amongst the group though - the winners will have to be pretty damn special.image2.jpg

The week is already shaping up to be exhilarating, enlightening and loads of fun.

Can't wait to get into it tomorrow! image1.jpg

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