Electric Kiwi takes the mickey out of dubious benefits claimed in the power industry in new tvc

Independent power company Electric Kiwi is hitting the small screen this Sunday, 17 June, with a new TVC, that gently takes the mickey out of dubious benefits claimed in the power industry.

The 30-second ad tells the story of a grandfather trying to convince his young granddaughter he is an electron farmer and that a key benefit of Electric Kiwi is “fresh farmed electrons”.

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However, the smart granddaughter is not fooled as she knows Electric Kiwi’s benefits are guaranteed savings, no contracts and an hour of free power every day.

Says Andrew Cooper, GM brand at Electric Kiwi who wrote the script: “The aesthetic is low fi and draws on nostalgia to appeal to young families and align with the elements familiar to Electric Kiwi’s brand.

“It’s designed to be light and Kiwi but there is a subtle dig at some of the questionable benefits other power companies may be claiming. We’re encouraging the audience to ignore them, saying ‘don’t be an egg, switch to Electric Kiwi’.”

Cooper says the idea of the “fresh farmed electrons” is tongue-in-cheek.

Says Cooper: “We’ve seen all kinds of silly offers used to promote electricity over the years, so we decided it was time for Electric Kiwi to get in on the act, but in a fun, light-hearted way.”

The TVC, produced by Brand World, will run from Sunday through July and into August.

Andrew Cooper – Writer (and general manager brand at Electric Kiwi)

Susan Stevens – Business Manager