Robert Harris wakes up the nation of New Zealand in newly launched TV campaign via BC&F Dentsu

Despite his name sitting on shelves in supermarkets nationwide, and plastered over the front of over 40 cafes, Kiwis knew very little about Robert Harris. Some people weren’t aware he was a real man, let alone an important figure in NZ’s coffee history.

So, to reintroduce Bob to the nation, with the help of Thick as Thieves and Thunderlips, BC&F Dentsu have produced a 30″ TVC that finally gives recognition to the man who woke us up from a tea-induced slumber. But even though it’s a history lesson, the agency opted for a colourful, caffeine-fuelled approach to reflect Bob’s effect on the country, as well as his larger-than-life personality.

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Says Dean Divehall, managing director: “The ad is warm, pointed and will do a lot to restore Robert Harris to the hearts of New Zealand and we’re excited about reigniting an important part of New Zealand’s coffee culture.”

The campaign was supported by a complete overhaul of Robert Harris’ online presence by BC&F Dentsu’s digital team. The new mobile-first website is a fully responsive experience and is customised depending on the time of day. It also features a series of “How To” videos produced by Content Boutique that help Kiwis craft the perfect coffee.

The work coincides with Fuman Design’s new brand identity across packaging, as well as a redesign of interior fitouts across their cafes nationwide.

Client: Suntory Coffee New Zealand