WARC Media Awards 2018 now open for entries

tn.jpgWARC, the international authority on advertising and media effectiveness, has today launched the WARC Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results for brands around the world.

Now in its third year, the WARC Media Awards has four categories, each with its own high-calibre judging panel and set of Special Awards. The deadline for entries is 19 September 2018.

Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. Returning to chair this category for a second year is Jerry Daykin, head of global digital media partnerships, Diageo. Daykin was appointed to lead and strengthen Diageo's relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive.

Says Daykin: "The WARC Media Awards strike an important balance of truly celebrating the rich creative possibilities of media, but with a clear view as to how that creativity is driving effectiveness and business results.

"There are many questions rightly being asked of media and digital channels at the moment, and highlighting the cases when data, tech, partnerships and channel integrations really drive results are how we continue to move the industry forward. I cannot wait to see, and learn from, many of the fantastic entries I am sure the awards will attract this year."

Best Use of Data category, recognising the role of data in an effective communications strategy, will once again be chaired by Nicole Kane, director, global media, McDonald's Corporation. Kane joined McDonald's three years ago and oversees global partnerships, accountability, and agency relationships.

Effective Channel Integration category is a search for how sophisticated communications architecture helped boost campaign effectiveness. Laurent Aliphat, head of media, Renault will lead this jury. Aliphat joined Renault in 2011 when the digital factory had been created in-house, to take care of the overall performance and lead management. In his current role, he oversees the team responsible for the Global Media coordination (strategy, budget, digital, data, transformation). Aliphat has developed its agency ecosystem to drive efficiency and effectiveness.

Effective Use of Tech category will reward communications that have effectively used or combined emerging platforms or technology in the media mix. Andres Polo, vice president, digital marketing, Visa, Latin America and the Caribbean will chair the jury panel. Polo is responsible for driving the evolution of global consumer digital, social media and mobile strategies. He also leads the cross functional collaboration among global, regional and country marketing teams with key internal stakeholders and external audiences.

The WARC Media awards are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.

Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards in each category, recognising specific areas of excellence.

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