Chicken Tonight reintroduces itself to the kids of today in latest TV campaign via BC&F Dentsu

Screen Shot 2018-07-05 at 7.40.19 am.jpgEveryone agrees that Chicken Tonight is a family favourite - It's been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it's not hard to see why. This year, Chicken Tonight decided it was time to find out.
 
With the help of Florence Noble and Eight, BC&F Dentsu brought together 26 Kiwi and Australian, self-proclaimed 'Chicken Experts' to lend their opinion to the cause.

Says Julian Ng, group brand manager, Simplot NZ: "While the kids couldn't settle on one flavour, we did achieve a great campaign that celebrates Chicken Tonight's part in dinner debates happening in family homes all over New Zealand and Australia."

Thanks to the experts' earnest answers and a charming edit, the 30" & 15" spots help reintroduce the iconic Chicken Tonight brand to a new generation of families, whilst paying homage to the nostalgic "I feel like Chicken Tonight!" jingle those kids of the 90s simply loved... and which is now probably stuck in your head.
 
Client: Simplot New Zealand Ltd.
Creative Agency: BC&F Dentsu
Production Company: Eight
Director: Florence Noble
Post: Toybox
Sound & Music: Franklin Rd

4 Comments

never eating chicken tonight again said:

I cannot believe this has been PR'd! It's terrrrible! I wanted to stab my eyes out when they started flapping their wings.

Chicken Little said:

Even their mothers would cringe

Good lord said:

They must have given this to the interns

Christine Woodhouse said:

on the add it mentions the creamy stroganoff flavour however i have been unable to find this in any supermarket
please help

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