Red Bull urges Kiwis to ‘land it like Levi’ in newly launched mobile-first game via Special Group NZ

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Rubberkid_01.jpgSpecial Group has created a mobile-first game for Kiwi FMX superstar Levi ‘Rubber Kid’ Sherwood to celebrate the nationwide release of his dedicated 473ml Red Bull can.

Giving fans the chance to win epic daily prizes if you can land five, increasingly difficult levels, of Levi’s infamous aerial acrobatics. Prizes include the opportunity to be helicoptered into Levi’s Palmerston North training compound to hang out with the legend himself.

 

Special worked alongside leading game developers Oddboy to create an engaging 3D mobile experience run through Web-GL.

Rubberkid_02.jpgSays Tony Bradbourne, ECD, Special Group: “This guy is at the absolute leading edge of his sport, it’s great to be able to put him in the hands of thousands of kiwis.”

This news comes just months after Special Group was named ‘New Zealand & Australian Mobile Agency of the Year’ by Campaign Asia.

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