Strategy Creative wins award in Communication Arts competition for Okko Filters brand work

Strategy Creative has been named a winner of Communication Arts for its brand development of Okko Filters.

Strategy developed a full brand identity for Okko Filters last year, bringing to life the vision of Okko Filters’ owner, Simon Apperley, in a bold and striking way. The stylised type and eye-catching yellow have become instantly recognisable and are aiding to the growing success of Okko Filters.

The work has been chosen as one of the winners of Communication Arts’ 59th annual design competition and will feature in the September/October 2018 issue of the Communication Arts professional design journal.

Says Eddy Davies, lead creative on the project: “Comm Arts only select the best. So, it is a great honour to have been selected by them.”

Davies speaks in relation to a previous Communication Arts award won by Strategy for its limited edition cover series for Strategy Thinking 5 in 2016: “It’s amazing that our work has been recognised once again. It’s testament that we are crafting world-class design and branding work that can compete on any stage in the world.”

Strategy’s work on Okko Filters has been chosen to feature alongside 130 others, out of almost 4,000 projects that were submitted by designers from around the world.

Communication Arts was founded in 1959 and has become the largest creative magazine in the world and the leading trade journal for visual communications.

Christchurch managing partner, Nick Harvey, says this recognition could have never been achieved without the trust and openness shown by Simon throughout the project.

Says Harvey: “Simon was a dream to work with. He knew what he wanted the brand to represent, but allowed the team to capture that vision and explore the best way to communicate it visually, without limitations.”

Apperley mirrors this feeling of mutual respect and is very happy with the result.

Says Apperley: “Having Okko recognised on a platform as large as this is amazing. I couldn’t be happier with the work done by Strategy.”

The work is one of only eight other winners in the trademark category. Strategy was also shortlisted for its work on the Clouston & Co wine packaging.